Founder's Note
By Mariam White
These days, it seems as though any and everything is available at the push of a button.
Where rare, expensive goods were once seen as the top investment, it’s never been more clear to me that unique, individualized experiences are the ultimate luxury. Investing in ourselves, whether that’s through professional treatments, education, travel or simply making time to step away from our screens and relax, not only enriches our lives—it broadens our perspectives and improves our sense of self.
In the third issue of the Living Beauty Inc. Journal, we explore the relationship between personal connection and pleasure, beginning with how invaluable customized, in-person experiences are when everything from therapy sessions to shopping sprees have gone virtual. We also destigmatize the notion that pleasure should be relegated to our self-care regimens. Making time for fun is nothing to feel guilty about; it should be a part of all facets of life and an ongoing priority, especially when times are tough.
This spring, we welcomed inclusive French haircare brand Shaeri to Canada. Giving textured hair what it needs to be its healthiest, Shaeri is unifying all hair types, a mission of joy and connection that we share at Living Beauty Inc.
xo Mariam,
Founder & CEO
Credits
PHOTOGRAPHY, BEN MAHARA; HAIR AND MAKEUP BY, KARIMA SUMAR